A special point about doing business or the creation of wealth

There are a lot of "exchanges" in society that can potentialy create value, but, they not always happen due to miopic thinking by one of the parties.

The first point in a business exchange should always be about creating value - can we combine our assets/strengths in a way that we can create value for a third party? If value is created, then it should be shared between those creating it - the problem is that necessarily the question about splitting the value comes up and it ususally leads to conflicts that then eliminate the possibility for an exchange.

Its the same between employees and owners, debtholders and equityholders, or even between rich and poor in society.

Having an understanding of the concept of fairness and transparency helps the negotiating parties to pie-enhancing situations in a way that both parties are better off doing the transaction than not doing it. Of course, different views of fairness or of relative contributions could also hamper the value creating initiatives.