I've always thought that there are significant inefficiencies around our leisure activities - be it plane flights, hotel nights, restaurante outings, etc... Seats, rooms, tables are given out to parties without necessarily there being optimal transactions between willing parties.
An example is somebody given a middle seat on a plane espite the fact that he/she would have been willing to pay an amount of money that somebody at an aisle or window seat would have been willing to receive in exchange for their seat, or significantly more price differences in a hotel due to the differing characteristics of each room, or in restaurant tables - why can't table X with a slightly better view of the sea at restaurant y be worth more than the other table? or theater seats, or sport seats (it is already widely practiced in sports stadiums - significant number of price levels according to quality).
There would be business models to solve this inefficiency albeit complex: 1) an online exchange to buy-up the better seats, rooms, tables, 2) service provided to corporations to map out their various levels of product (best to worst rooms), best to worst seats and to differentially price according to it...
Of course, there might not be enough incentives for business owners to achieve this since ultimately it could end up being the case that less money is collected by price discriminating among customers.
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